Curious Mind. Strategic Thinking. Human-Centered Solutions.

My background in Cultural Anthropology taught me how to understand people through observation and ethnography. Product strategy taught me how to turn those insights into decisions, while analytics helped me validate them with evidence.

What I’m Known For

Understanding People

Research, ethnography, behavioral insights.

Connecting Business & Users

Translating user needs into strategy.

Building Evidence-Based Solutions

Using analytics, experimentation, and systems thinking to validate decisions.

How I Think

Understand Before Solving

I begin by understanding people, systems, incentives, and business constraints before proposing solutions.

Simplify Complexity

I enjoy transforming complicated workflows, operations, and products into experiences people can confidently use.

Build with Evidence

Research, analytics, prototypes, and stakeholder feedback guide my decisions, not assumptions.

Think End-to-End

I enjoy connecting user needs with business goals, implementation, and long-term strategy.

The Journey

Cultural Anthropology

Learned to observe behavior before making assumptions.

Behavioral Therapy

Developed empathy through understanding how different people interact with the world.

Sales & Customer Experience

Learned how customer motivations translate into business outcomes.

UX Research & Design

Turned observations into structured research and product decisions.

Business Strategy

Connected user insights with organizational goals and measurable impact.

Product Strategy

Learned to turn insight and evidence into decisions that shape what gets built.

What Excites Me

I am drawn to problems at the intersection of people, systems, and business: healthcare, education, consumer products, operations. I enjoy untangling complexity and turning it into products, strategies, and tools that create real impact.

Education

A progression that shaped how I think.

De Anza College

Associate of Arts: Liberal Arts, Social Science

Built the academic foundation that sparked my interest in design and problem solving.

UC Santa Barbara

Bachelor of Arts: Cultural Anthropology, minors in Applied Psychology and Asian American Studies

Developed an ethnographic lens for understanding people and behavior.

University of Michigan

Pursuing Master of Business Administration & Master of Science in Information

Connected user insight with product strategy, analytics, and business.

What I Believe

Curiosity

I keep asking “why” until I understand the real problem.

Empathy

Great products begin with understanding people.

Evidence

Strong decisions come from research, data, and experimentation.

Ownership

If something can be improved, I enjoy figuring out how to make it better.